This Cookie Policy explains how ExpertInTheCity (“ExpertInTheCity”, “we”, “us”, “our”) uses cookies and similar tracking technologies when you access or use our website, mobile application, or any related online service (“Platform”).
This Policy forms part of our Privacy Policy and should be read together with it.
1. What Are Cookies?
Cookies are small text files stored on your device when you access a website. They enable the Platform to function securely, improve user experience, remember preferences, and analyse performance.
Cookies may also be used for:
- security
- personalization
- analytics
- fraud prevention
- advertising
- AI-based recommendations
- session management
Cookies are not harmful, do not give us access to your device, and do not read personal files.
2. What Other Tracking Technologies Do We Use?
In addition to cookies, we also use:
2.1 Web Beacons / Pixel Tags
Tiny graphics used to track:
- email opens
- page visits
- ad impressions
- user behaviour
2.2 Local Storage
Browser-based storage that keeps data until cleared.
2.3 Session Storage
Temporary storage that resets when the browser closes.
2.4 SDKs (Mobile App Tracking)
Used in our mobile app to analyse performance, crashes, and feature usage.
2.5 AI & Personalization Algorithms
These systems may track engagement to personalise recommendations or Expert listings.
2.6 Log Files
Automatically collected information such as IP address, browser type, and timestamps.
All such technologies are referred to collectively as “Cookies”.
3. Types of Cookies We Use
We use the following categories of Cookies:
3.1 Strictly Necessary Cookies (Essential)
These cookies are fundamental to Platform operation. Without them, the site will not function properly.
They enable:
- login and authentication
- traffic routing
- fraud detection
- account security
- core functionality
These cannot be disabled.
Examples:
- Session ID cookies
- Authentication tokens
- Load balancer cookies
3.2 Functional & Preference Cookies
Allow us to remember:
- your language preferences
- saved settings
- time zone
- preferred features
- accessibility options (contrast, font size, etc.)
Disabling them may degrade user experience.
3.3 Analytics & Performance Cookies
These help us measure Platform behaviour, performance, and usage trends.
They collect information such as:
- device type
- pages visited
- time spent
- referral links
- crash logs
- click paths
We may use:
- Google Analytics
- Mixpanel
- Amplitude
- Meta Pixel
- Firebase Analytics
These cookies help us:
- detect errors
- improve features
- identify bottlenecks
- understand how Users & Experts engage
3.4 Advertising, Targeting & Remarketing Cookies
Used to deliver relevant ads, measure ad performance, and build custom audiences.
We may use:
- Google Ads
- Facebook / Instagram Ads
- LinkedIn Ads
- TikTok Ads
- Programmatic Ad Networks
These cookies track:
- browsing behaviour
- interactions with ads
- preferences
- engagement across websites
They may share pseudonymous identifiers with third parties.
3.5 Personalization & Recommendation Cookies
These support tailored user experiences.
Used for:
- recommended Experts
- suggested categories
- personalized search results
- ranking improvements
These cookies may be powered by AI/ML models.
3.6 AI-Driven Tracking Systems (Advanced 2025 Requirement)
Our AI engines may use tracking cookies to:
- refine matching algorithms
- detect fraudulent behaviour
- assess content relevance
- enhance visibility of Experts
These cookies do not collect professional or sensitive personal data, but may use behavioural patterns to automate recommendations.
3.7 Social Media Cookies
Used when interacting with social plugins from:
- Facebook
- Instagram
- LinkedIn
- X (Twitter)
- YouTube
- TikTok
They can track your behaviour on and off the Platform.
3.8 Third-Party Cookies
Placed by service providers including:
- cloud hosting platforms
- login providers (Google, Apple)
- payment gateways
- analytics tools
- security tools
- performance monitoring systems
We do not control these cookies. Their policies apply separately.
4. Why We Use Cookies
We use cookies to:
- authenticate Users and Experts
- secure accounts
- personalize experience
- monitor usage patterns
- detect fraud or malicious behaviour
- improve Platform design
- run promotional campaigns
- support customer service
- comply with legal obligations
- analyse performance metrics
- deliver tailored content
5. How Long Do Cookies Last?
5.1 Session Cookies
- Deleted when you close your browser
- Used for authentication and security
5.2 Persistent Cookies
- Remain until deleted manually or expired
- May last 1–24 months depending on purpose
Persistent cookies are used for:
- analytics
- personalization
- remembering preferences
6. Managing, Controlling & Disabling Cookies
You may manage or disable cookies through:
- browser settings
- app permissions
- device-level tracking controls
- privacy tools
- ad-preference settings
However:
- some features may stop working
- you may be logged out
- pages may not load correctly
- personalization may be reduced
To manage browser cookies:
- Chrome: Settings → Privacy → Cookies
- Safari: Preferences → Privacy
- Firefox: Options → Privacy
- Edge: Settings → Cookies
To manage advertising cookies:
- Google Ads Preferences
- Facebook Ad Settings
- YourOnlineChoices.com
7. Consent Requirements
You may see a cookie consent banner on your first visit.
You may:
- Accept all cookies
- Reject non-essential cookies
- Customize preferences
Your consent can be withdrawn at any time by clearing cookies or adjusting settings.
8. Cross-Border Data Transfers
Cookies may process data that is transferred to:
- UAE
- United States
- European Union
- Singapore
- India
- United Kingdom
- Other jurisdictions
By using the Platform, you explicitly consent to such transfers.
9. Cookies and Personal Data
Some cookies may collect personal data including:
- IP address
- device fingerprint
- browser metadata
- behavioural patterns
- referral URLs
Processing is done in accordance with:
- UAE Personal Data Protection Law (PDPL)
- GDPR (if applicable)
- Industry-standard security measures
We do not sell personal data.
10. Third-Party Services and Cookies
Our Platform may integrate with third-party services. Those providers may use their own cookies.
We are not responsible for:
- their cookie behaviour
- their privacy practices
- their data storage methods
Please review their individual policies.
11. Updates to This Cookie Policy
We may update this Policy at any time to reflect:
- new technologies
- regulatory changes
- product updates
- security enhancements
Changes become effective upon posting.
12. Contact Us
For questions, concerns, or cookie-related requests:
Email: support@expertinthecity.com
Address: Shams,Sharjah UAE(Part of Nebulacraft Tech)
We will respond within the time frame required by applicable law.